Abby at Work
"CONTENT MANAGER"
STYLIST
CREATIVE DIRECTOR
LOCATION SCOUT
MODEL COORDINATOR
PHOTO ASSISTANT
SOCIAL MEDIA MANAGER
TRIP PLANNER
BUDGET MANAGER
SET BUILDER
By Egreis Coz'E Collection 2021
As a Content Manager I am in charge of keeping our website, social media and advertising content fresh and on-trend.
For this project I researched locations to shoot our latest lounge or "Coz'E" collection, and could not find a spot in Kansas City that met my vision. So over the course of a few days my team and I designed and built a set in our office. After the set was built I ran around town for props and accessories for the shoot. It all came together with our amazing models that I was able to schedule for the afternoon. Our photographer shot the content while I directed the shoot and kept track of getting all the planned shots.
Here is a quick recap video of the process and stay tuned for the end to see the results.
Black Friday Collection 2021
The fashion industry is known for being fast-paced and always changing, so when I found out I only had 3 days to plan and execute a whole Collection for a Black Friday drop... I got to work.
I started with one inspiration photo from Pinterest and within 10 minutes had the project and budget approved. Our team and I headed to Home Depot for supplies and began building a set. I rush ordered all the props and accessories, then we played with lighting and booked models. It came together perfectly! Check out the video recap and catch the results at the end.
Holiday Collection 2021
Our Holiday Collection started with another inspiration photo I had saved weeks in advance. I had time to scout a location and organize an "after hours" shoot for the night-time feel I envisioned.
After getting approval form the parking garage owners we set up and were in and out in less than an hour. See the process in this recap video with results at the end.
Salt Plains Location Shoot 2022
To kick off the Spring/Summer 2022 season I wanted to do something big. I researched photoshoot locations drivable from Kansas City and created a budget and itinerary for a Sunrise shoot at the Salt Plains in Oklahoma, a quick 4 hour drive away. After my idea was approved I booked the hotel, models, van rental, and got our team to agree to come along.
This was my first overnight photoshoot I was in charge of and I couldn't have asked for it to go better! I love how the photos turned out and after a long couple days of driving the van, directing, styling and modeling, the shoot was a hit! I love the process of taking an idea and turning it into a reality. Check out the results in this video that shows the entire process!
Tulum Location Shoot 2022
After the success of the Salt Plains location shoot, we decided to venture into location shoots every month. So far we have traveled to Miami, Tulum and Mykonos. As the Content Manager for these trips I am in charge of all the travel and photoshoot planning for these trips. Finding locations, models and planning the shots.
We have found that our customers love the behind the scenes content just as much as the product photography form the photoshoots. Here is one of our behind the scenes Reel of our Tulum trip.
FEED DESIGN
As a Content Manager, one of my responsibilities has been to manage the Instagram feed. This means planning photos, graphics and videos in advance, writing caption and scheduling posts. I have been creating the content and posting 6x/day, 7 days/week for the past 2 years.
